Jerry's Wood Works
Deliverables: Branding, Brochures, Social Media Content, Website Year: 2020
Adding a Face to the Name!
While doing research for this brand I noticed Jerry’s character being very charismatic and friendly. For his branding I wanted to highlight some of Jerry’s features!
This project includes studying the wood working and bringing to life a new brand. I felt to push his creations further there needed to be a higher quality of imagery as well.
Branding Elements
In order to stand out from the rest of the competition I used vector elements that are not common practice to make for a wood working brand but still convey the essence of a bold wood working brand. I strongly believe Jerry’s branding elements are unique from any other local wood worker and would catch the attention of someone interested in buying custom made products.
Patterns
Illustrations
Color
Annual Report
Website
For the website I knew I wanted to have it start with a video of Jerry working on his craft with different elements and products he designs. Following this would be a quick bio about Jerry and a small display of his work. I’d follow up with incorporating some of the custom design’s I made for Jerry’s team which created a unique dynamic. Unfortunately this website is no longer live as Jerry has retired from the wood working business.
