WTAPS

     Deliverables: Branding, Packaging                                                                                                                                                                                                Year: 2020

BANG BANG BANG!

Branding Elements

I was tasked to do a rebrand on a clothing company and I really wanted to try out a brand that was completely out of my comfort zone so I picked WTAPS a Japanese street line of clothing. While it’s not as popular as vans it is still quite popular and I knew I had to bring that same energy to this project!

Texture

Energy

Color

Packaging

For the package I wanted to bring the energy of the brand into the design! I brought all the type, branding and I also wanted to include a map of Soho where WTAPS originated from!

Advertising

For the advertising I wanted the look to just hit different. IT needed to be rough, modern and fashionable!

Next Project

Sunita Travel Agency